What is Retention Design?

Understand your customers even more with a customer-centered approach to activate new users, lead them to conversion and gain their loyalty

Activation

Improve Activation

From the installation to the onboarding
– Increase the % of new users who successfully use the main feature
– Create a bigger pool of users that might upgrade
– Improve user’s experience after the signup

Retention

Improve Retention

– Increase user engagement & Re-Activation
– Improve new feature adoption
– Make the users come back
– Increase the No. of weekly/monthly active users

 

Conversion

Improve Conversion

– Offer the users the best Product Upsell
– Decrease the churn
– Increase revenue
– Discover new profitable product offerings

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Recent Posts

All we know about onboarding, trial period and customer retention

Inna Kerzman July 8, 2018
Why Monday's B2C attitude to a B2B product is good for business

Why Monday's B2C attitude to a B2B product is good for business

Why Monday's B2C attitude to a B2B product is good for business A few months back we had the pleasure to be hosted by Shirley Baumer, product manager at Monday…

Inna Kerzman June 14, 2018
4 Awesome Onboarding Experiences and Why We Love Them

4 Awesome Onboarding Experiences and Why We Love Them

4 Awesome Onboarding Experiences and Why We Love Them Following our post about Debunking Onboarding Myths, we wanted to share some of our personal favorite…

Inna Kerzman May 29, 2018
Debunking User Onboarding Myths

Debunking User Onboarding Myths

Debunking User Onboarding Myths We hear more and more buzz about user onboarding lately, but also many miss-conceptions about it’s purpose and how to create…

Inna Kerzman April 23, 2018
Should You Talk to Your Customers

Should You Talk to Your Customers

Should You Talk to Your Customers? Yes! But to get real insight, you must know how. If you are in the business of making products, here is a scenario you could…

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Meet the Team

Behind Retention Design (TM)

Photo of Anna Axenov

Anna Axenov

Co-founder

Over the last 5 years, I worked with companies large and small, crafting user experiences for a variety of products and applications. Prior to that, I spent 3 years at a small, highly prestigious governmental think-tank designed to help answer questions guiding strategic managerial decisions. I hold a master's degree in Innovation & Design Management from Bezalel Academy and a proud alumna of the elite 8200 unit in IDF.
My after/before/during work activities include organizing the UX Salon conferences, mentoring hackathons and being an active member of the Israeli chapter of the XX+UX community for gender equality in the industry.

Photo of Inna Kerzman

Inna Kerzman

Co-founder

I am a multidisciplinary experience designer. Over the past 5 years, I worked with successful startups at the intersection of user experience and business analysis to create digital experiences that boost growth.
I hold a bachelor’s degree in Industrial Engineering and a master’s degree in Industrial Design from the Technion.
My after/before/during work activities include speaking at various conferences and meetups about Customer Experience, editing the Pixel Perfect Magazine and writing for our newsletter and blog.