What is Retention Design?

Find more ways to activate new users, nurture them into leads and convert them into sales

Activation

From the installation to the onboarding
– Increase the % of new users who successfully use the main feature
– Create a bigger pool of users that might upgrade
– Improve user’s experience after the signup

Retention

– Increase user engagement & Re-Activation
– Improve new feature adoption
– Make the users come back
– Increase the No. of weekly/monthly active users

 

Conversion

– Offer the users the best Product Upsell
– Decrease the churn
– Increase revenue
– Discover new profitable product offerings

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Recent Posts

All we know about onboarding, trial period and customer retention

Inna Kerzman April 23, 2018
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Inna Kerzman April 19, 2018
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Design for Retention

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Meet the Team

Behind Retention Design (TM)

Photo of Anna Axenov

Anna Axenov

Co-founder

Over the last 5 years, I worked with companies large and small, crafting user experiences for a variety of products and applications. Prior to that, I spent 3 years at a small, highly prestigious governmental think-tank designed to help answer questions guiding strategic managerial decisions. I hold a master's degree in Innovation & Design Management from Bezalel Academy and a proud alumna of the elite 8200 unit in IDF.
My after/before/during work activities include organizing the UX Salon conferences, mentoring hackathons and being an active member of the Israeli chapter of the XX+UX community for gender equality in the industry.

Photo of Inna Kerzman

Inna Kerzman

Co-founder

I am a multidisciplinary experience designer. Over the past 5 years, I worked with successful startups at the intersection of user experience and business analysis to create digital experiences that boost growth.
I hold a bachelor’s degree in Industrial Engineering and a master’s degree in Industrial Design from the Technion.
My after/before/during work activities include speaking at various conferences and meetups about Customer Experience, editing the Pixel Perfect Magazine and writing for our newsletter and blog.